Cited nationally, as the third largest construction project of its era, the Orange County Convention Center completed its fifth expansion in 2003. Project costs were estimated to be $750 million for the facility, which includes approximately 1 million square feet of unobstructed exhibit hall space supported by 220 thousand SF of meeting rooms, 500 thousand SF of public circulation, lobbies, concourses and pre-function spaces. The building’s back of house area is over 1 million SF. The mammoth north/south building is connected to its original four phased facility by a pedestrian bridge that also connects to its flanking hotels. The site signage program alone was estimated to be $1 million, where upon delivery the overall sign program came in under $1 million due to team efforts in value-engineering and efficient bid packaging. The project’s new north/south nomenclature has since given birth to another layer of wayfinding tied to its ‘N’, ‘S’ and ‘W’ reference to become ‘nature’, ‘sun’ and ‘water’ in keeping with Orlando’s destination desirables!